A customer loyalty program for high-involvement products would take the form of .
A) brand communities
B) price discounts
C) buy one- get one free
D) social networks

Question

Quizplus · Accepted Answer

A customer loyalty program for high-involvement products would benefit from creating a brand community where customers can engage and interact with one another and with the brand itself. This creates a sense of belonging and strengthens the emotional connection customers have with the brand, increasing their loyalty. Price discounts, buy one-get one free deals, and social networks may not be as effective in creating this level of connection and loyalty.

A Customer Loyalty Program for High-Involvement Products Would Take the Form