According to a comprehensive literature review, what are the three critical intermediate effects between advertising and purchase in the consumers' response process?
A) Attention, preference, retention
B) Awareness, affect, comprehension
C) Cognition, affect, experience
D) Cognition, preference, retention
Correct Answer:
Verified
Q93: According to the elaboration likelihood model (ELM),
Q94: Research on the elaboration likelihood model (ELM)
Q95: is defined as a consumer's desire for
Q96: occurs when an unconditioned stimulus and a
Q97: refer to the lasting brand impressions that
Q99: assumes that learning is an associative process
Q100: Arminda is watching a late night TV
Q101: involves the target audience's overall evaluation of
Q102: A study of the various consumer response
Q103: When considering the implications of social media
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