According to the elaboration likelihood model (ELM), a receiver lacks the ability or motivation to process information under the route to persuasion.
A) cognitive
B) affective
C) peripheral
D) central

Question

Quizplus · Accepted Answer

The peripheral route to persuasion involves processing information superficially and relying on peripheral cues rather than engaging in cognitive elaboration. This can occur when the receiver lacks the ability or motivation to process the information centrally, which involves a more thorough and thoughtful analysis of the arguments being presented. Thus, the best choice is C - peripheral.

According to the Elaboration Likelihood Model (ELM), a Receiver Lacks