Which of the following is the most plausible target audience when the main marketing objective is to increase market share?
A) Brand loyals
B) Other brand switchers
C) Other brand loyals
D) New category users

Question

Quizplus · Accepted Answer

Other brand switchers are already willing to buy products in the category, so targeting them can potentially increase market share by getting them to choose the brand over competitors. Brand loyals will likely continue purchasing the same brand regardless of marketing efforts, while targeting other brand loyals assumes that they are already satisfied with their current brand and may not be willing to switch. Targeting new category users may be a valid strategy for increasing overall category growth, but it may not necessarily lead to increased market share for a specific brand.

Which of the Following Is the Most Plausible Target Audience