Marketers may have a _________objective when communicating with their current customers who have previously purchased the brand and have the product in their home or work.
A) category trial
B) purchase-related
C) repeat-consumption
D) brand-switching

Question

Quizplus · Accepted Answer

The repeat-consumption objective is the best choice for communicating with current customers who have previously purchased the brand and have the product in their home or work. The goal is to encourage these customers to continue using the product and to become repeat buyers. This objective may involve tactics such as loyalty programs or personalized communication to maintain the customer's interest and engagement with the brand. Option A (category trial) would be more appropriate for reaching potential new customers who have not yet tried the brand, while options B (purchase-related) and D (brand-switching) do not fit the needs of this particular audience.

Marketers May Have a _________Objective When Communicating with Their Current