One of the most critical channel management tasks during the introductory stage of the product life cycle is to:
A) Obtain adequate market coverage.
B) Emphasize very selective distribution.
C) Emphasize intensive distribution.
D) Keep promotional expenditures to a minimum.
E) Drop slow starting product promptly.

Question

Quizplus · Accepted Answer

The Answer is A

One of the Most Critical Channel Management Tasks During the Introductory