Which of the following is a social media success strategy in international marketing?
A) Monitor the firm's online reputation
B) Implement static and limited campaigns
C) Push consumers to buy the firm's products
D) Target the general, nonspecific market

Question

Quizplus · Accepted Answer

Monitoring the firm's online reputation is important in all types of marketing, including international marketing. Social media is a powerful tool where customers can share their experiences, and it is essential to keep track of what people are saying about the company in order to respond appropriately and improve the firm's online reputation. Implementing static and limited campaigns, pushing consumers to buy products, and targeting the general, nonspecific market are not effective social media success strategies in international marketing.

Which of the Following Is a Social Media Success Strategy