Which of the following is true about the use of social media for sales promotion?
A) Offering coupons online significantly increases the costs of development, distribution, and database creation.
B) Firms offer coupons to entice customers to act immediately by visiting a Web site.
C) Firms will have to incur costs on the printing of coupons.
D) Consumers take considerably more time to search and organize online coupons.

Question

Quizplus · Accepted Answer

Offering coupons online is a cost-effective way to promote sales as it does not involve any printing or distribution costs. Firms can entice customers to visit their website and make purchases immediately by offering coupons, which can lead to increased sales.

Which of the Following Is True About the Use of Social