Which of the following is NOT a reason why innovation is the primary source of competitive advantage?
A) Innovation brings new products better suited to meet customer needs.
B) Innovation improves the quality of existing products.
C) Innovation raises the cost of production.
D) Innovation can allow companies to differentiate its products.
E) Innovation can allow companies to lower their cost structure below its rivals.

Question

Quizplus · Accepted Answer

The statement "Innovation raises the cost of production" is not a reason why innovation is the primary source of competitive advantage. In fact, innovation can often lead to cost savings through improved processes or the development of more efficient technologies. The other options (A, B, D, E) all illustrate how innovation can give a company a competitive advantage.

Which of the Following Is NOT a Reason Why Innovation