If a product is to be properly commercialized, there must be integration between which of the following functions?
A) Research and development (R&D); marketing
B) Research and development (R&D); materials management
C) Marketing; materials management
D) Finance; marketing
E) Marketing; after-sales support

Question

Quizplus · Accepted Answer

For a product to be properly commercialized, there must be integration between research and development (R&D) and marketing. R&D develops the product and marketing ensures it reaches the target audience. Both functions are complementary and integral to the success of the product.

If a Product Is to Be Properly Commercialized, There Must