A segmentation strategy requires that a company:
A) standardize its products.
B) offer its products at low costs.
C) customize its products.
D) produce one basic offering.
E) attain high economies of scale by achieving a high volume of sales.

Question

Quizplus · Accepted Answer

A segmentation strategy requires that a company customize its products to meet the unique needs and preferences of different consumer groups. This approach allows the company to target each segment with tailored marketing messages, positioning, and pricing, leading to stronger sales and customer loyalty. Standardizing products, offering them at low costs, producing only one basic offering, or attaining high economies of scale is unlikely to support a successful segmentation strategy.

A Segmentation Strategy Requires That a Company