While a valuable planning tool,the BCG matrix is problematic in that it focuses on _ .
A)the present instead of the future
B)the future instead of the present
C)the past instead of the present
D)financial issues instead of the customer
E)the customer instead of suppliers

Question

Quizplus · Accepted Answer

The BCG matrix primarily assesses current market share and growth, which emphasizes the present situation rather than future potential.

While a Valuable Planning Tool,the BCG Matrix Is Problematic in That