The process of customer- driven marketing involves which of the following?
A)analysis;targeting;implementation;control
B)problem identification;information search;decision;implementation
C)product;price;promotion;adaptation
D)market segmentation;market targeting;differentiation;positioning
E)marketing analysis;planning;implementation;feedback

Question

Quizplus · Accepted Answer

The process of customer-driven marketing involves market segmentation, market targeting, differentiation, and positioning. This refers to identifying specific groups of customers with varying needs and characteristics, selecting which of those groups to target, creating unique products or marketing messaging to stand out from competitors, and positioning a brand in the minds of those customers. This process ensures that marketing efforts are tailored to the needs and desires of specific customer segments, resulting in more effective and efficient marketing campaigns.

The Process of Customer- Driven Marketing Involves Which of the Following