Mark cannot decide which video game to purchase.After thinking it over, he buys the latest fighting game.As he leaves the store, he feels an uncomfortable tension.In order to resolve this tension, Mark must engage in
A) self-perception processes.
B) introspection.
C) self-verification.
D) dissonance reduction.

Question

Quizplus · Accepted Answer

The uncomfortable tension Mark is feeling is most likely cognitive dissonance, which occurs when there is a conflict between our attitudes or beliefs and our behavior. In this case, Mark may have had doubts about his purchase decision after buying the game. In order to reduce this dissonance, he may engage in dissonance reduction strategies such as seeking out information that supports his purchase (e.g. reading positive reviews) or downplaying the importance of his doubts.

Mark Cannot Decide Which Video Game to Purchase