If Jeff believes in saving the environment but finds himself deciding to throw away aluminum cans because his college campus does not recycle, he may experience an aversive emotional state due to the inconsistency between two cognitions.This is an example of
A) the elaboration likelihood model.
B) induced compliance theory.
C) self-affirmation theory.
D) cognitive dissonance theory.

Question

Quizplus · Accepted Answer

This scenario describes cognitive dissonance, which occurs when someone holds two conflicting beliefs or attitudes. In this case, Jeff believes in saving the environment, but is also throwing away aluminum cans, which is not in line with his environmental values. This creates a sense of discomfort, or dissonance, which people tend to resolve by changing one of their beliefs or attitudes to be consistent with the other.

If Jeff Believes in Saving the Environment but Finds Himself