_____ involves adding products that are unrelated to the present product line.
A) Penetration
B) Acquisition
C) Specialization
D) Diversification

Question

Quizplus · Accepted Answer

Diversification involves adding products that are unrelated to the present product line. Penetration involves selling more of the same product to the same market. Acquisition involves taking over another company to expand the product line or market. Specialization involves focusing on a specific product or market segment.

_____ Involves Adding Products That Are Unrelated to the Present