A(n) _____ is an item priced at or below cost to attract customers into the store to buy more profitable items.
A) prestige buy
B) trade-in
C) loss leader
D) premium product

Question

Quizplus · Accepted Answer

A loss leader is an item sold at a price below its market cost to attract customers to a store. The idea is that customers will come for the discounted item and then purchase other products at full price, making up for the store's loss on the loss leader. A prestige buy is a high-end luxury product that is marketed to create a perception of exclusivity and status. A trade-in is when a customer gives an old item to a store in exchange for a discount on a new item. A premium product is a high-priced product that offers additional features or benefits compared to similar products.

A(n) _____ Is an Item Priced at or Below Cost