Which of the following is true about the maturity stage of the product life cycle?
A) Promotion costs climb and competitors cut prices to attract business
B) Marketing strategy typically encourages strong brand loyalty
C) Prices are usually high, sales are low, and development, promotion, and distribution costs are high
D) Management considers pruning items from the product line to eliminate unprofitable ones

Question

Quizplus · Accepted Answer

During the maturity stage, sales growth slows down and promotion costs generally increase as a result of increased competition. Competitors also tend to cut prices to attract business.

Which of the Following Is True About the Maturity Stage