Which of the following is true about the growth stage of the product life cycle?
A) Prices are usually high, sales are low, and development, promotion, and distribution costs are high
B) Marketing strategy typically encourages strong brand loyalty
C) Promotion costs climb and competitors cut prices to attract business
D) Management considers pruning items from the product line to eliminate unprofitable ones

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, the marketing strategy typically encourages strong brand loyalty. Prices may start to decrease as competition increases, but overall sales are increasing and development costs have already been incurred. Pruning items from the product line usually occurs during the decline stage.

Which of the Following Is True About the Growth Stage