Which of the following is a primary marketing research technique?
A) Leaflet distribution
B) Telephone surveys
C) Trade association reports
D) Advertising

Question

Quizplus · Accepted Answer

Telephone surveys are a primary marketing research technique as they involve directly reaching out to potential customers and asking them specific questions to gather information. Leaflet distribution, trade association reports, and advertising are examples of secondary marketing research techniques that rely on information that has already been gathered.

Which of the Following Is a Primary Marketing Research Technique