Which of the following is true of the marketing concept?
A) The survival of any business depends solely on making a profit.
B) Special consideration must be given to the needs, desires, and wishes of present and prospective customers.
C) Being consumer oriented often involves coercing consumers to buy a product, irrespective of its quality.
D) Use of the systems approach is not a part of the marketing concept.

Question

Quizplus · Accepted Answer

The marketing concept involves putting the needs, desires, and wishes of present and prospective customers at the center of all marketing efforts, and focusing on creating long-term customer satisfaction rather than solely on making a profit. Coercing consumers to buy a product irrespective of its quality goes against the core principles of the marketing concept. The systems approach is also a part of the marketing concept, as it involves considering the entire marketing system and all its components in decision making.

Which of the Following Is True of the Marketing Concept