Which of the following statements about sales call objectives is FALSE?
A) The primary objective of every sales call is to make a sale.
B) An objective should be established for every sales call.
C) Sales call objectives should be specific.
D) Sales call objectives should be measurable.
E) Sales call objectives should be aimed at customer action.

Question

Quizplus · Accepted Answer

While making a sale may be the ultimate goal, it is not always the primary objective of every sales call. Other objectives may include building customer relationships, gathering information, or introducing new products.

Which of the Following Statements About Sales Call Objectives Is