What is the core dilemma for an independent sales agent representing a product line for a company?
A)The company that hires the agent may not have face-to-face contact with the agent.
B)The company that hires the agent gets to set the retail price of the product.
C)The agent cannot ever know as much about the product as the company that manufactures it does.
D)The agent is likely to lose the sales account if the agent sells too much or too little of the product.
E)The agent may not have the specialized knowledge to sell the product effectively.

Question

Quizplus · Accepted Answer

The core dilemma for an independent sales agent representing a product line for a company is the fear of losing the sales account if they sell too much or too little of the product. This is because the company may view the agent as unreliable or not being able to effectively sell the product. The other options are not necessarily core dilemmas, as face-to-face contact with the company can still be established (A), the retail price may be set by the company but this doesn't affect the agent's ability to sell (B), the agent can still gain specialized knowledge over time (C), and the lack of specialized knowledge is not necessarily a core dilemma (E).

What Is the Core Dilemma for an Independent Sales Agent