What does the process of positioning involve?
A) Hiring only employees who have the strongest credentials
B) Designing a company's products to appeal to target customers
C) Focusing on only one component of the marketing mix
D) Disregarding customers' reactions to a company's products
E) Reorganizing employees according to seniority

Question

Quizplus · Accepted Answer

B)By definition, positioning is the process of developing a unique marketing mix that best satisfies a target market.

What Does the Process of Positioning Involve