What would marketers utilize if they wanted to identify markets where customers had a certain lifestyle,personality,or attitude?
A) Place utility
B) Geographic segmentation
C) Psychographic segmentation
D) Possession utility
E) Behavioral segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation is a market segmentation technique that focuses on identifying markets based on customers' lifestyles, personality traits, attitudes, interests, and values. This approach can help marketers to develop targeted marketing messages that speak directly to the preferences and priorities of specific consumer groups. By understanding the psychographic profiles of their customers, marketers can create more effective marketing campaigns that resonate with their target audience and ultimately drive higher levels of engagement and brand loyalty.

What Would Marketers Utilize If They Wanted to Identify Markets