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SELL Study Set 4
Quiz 7: Sales Dialogue: Creating and Communicating Value
Path 4
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Question 101
Short Answer
A/an ________________is a special and useful form of comparison that explains one thing in terms of another.
Question 102
Short Answer
The pitch and speed of speech, which salespeople should very to emphasize key points is referred to as ____________________.
Question 103
Short Answer
"Does this make sense to you so far?" is an example of a ____________ question (designed to generate feedback from the buyer.
Question 104
Short Answer
A/an _____________is a brief description of a specific instance used to illustrate features and benefits of a product. An anecdote is a specific type of this.
Question 105
Short Answer
One of the tips for preparing visual materials is to target using a maximum of __words per line and __ lines per visual.
Question 106
Short Answer
Printed materials, Electronic Materials, and product demonstrations to engage and involve buyers, are known collectively as sales __________.
Question 107
Short Answer
The use of voice characteristics, examples and anecdotes, and comparisons and analogies to make sales dialogue interesting and understandable is referred to collectively as _______________support.