Question 1

Which of the following is\are examples of product mix depth?
A)hamburger and cheeseburger
B)hamburger and ice cream
C)Coke and Diet Coke
D)A and C
E)All of the above.

Accepted Answer

Product mix depth refers to the variety of different products that a company offers within a specific product line. Option A and C are examples of different product offerings within the Coca-Cola product line (regular Coke and Diet Coke). Option B, on the other hand, includes products from two different product lines and is not a valid example of product mix depth. Therefore, the best choice that includes examples of product mix depth is D.

Question 2

When a company lengthens its product line beyond its current range,it is ________.
A)product line filling
B)product line stretching
C)product mixing
D)increasing product depth
E)building brand equity

Accepted Answer

Product line stretching refers to when a company extends its product line beyond its current range. Product line filling is the addition of more items within the same product category, product mixing is offering different lines of products, increasing product depth is adding variations of the same product, and building brand equity refers to establishing brand value over time. Therefore, option B is the best choice in this case.

Question 3

At the very least,the ________ identifies the product or brand.It might also describe several things about the product and promote the brand.
A)line extension
B)social marketing
C)label
D)specialty product
E)package

Accepted Answer

A label is a piece of paper, metal, or other material that is attached to a product or container and identifies the product or brand. It can also include information about the product and promote the brand.

Question 4

The ________ sets out legally enforceable labelling requirements for a wide range of food products.
A)Food Standards Australia New Zealand Act 1991
B)AANA Code of Ethics
C)Competition and Consumer Act 2010
D)Efficient Consumer Response Australia
E)The Packaging Covenant

Accepted Answer

The Food Standards Australia New Zealand Act 1991 sets out legally enforceable labelling requirements for a wide range of food products. The other options relate to different aspects of the food industry such as advertising, competition, packaging, and supply chain efficiency, but do not specifically address labelling requirements.

Question 5

Product mix ________ refers to the total number of items the company carries within its product lines.Sony typically carries many products within each line,e.g. ,personal audio.
A)length
B)height
C)width
D)perimeter
E)depth

Accepted Answer

Product mix length refers to the total number of items a company carries within its product lines, which fits the description provided in the question. The other choices (height, width, perimeter, and depth) do not accurately describe the number of products a company carries within its product lines.

Question 6

The ________ of the product mix refers to how closely related the various product lines are in end use,production requirements,distribution channels or some other way.
A)depth
B)length
C)width
D)consistency
E)perimeter

Accepted Answer

Consistency of the product mix describes how closely related the different product lines are to each other in terms of use, production, distribution, or any other factor. It measures the degree to which the products in the mix complement each other and the extent to which they conform to the company's overall mission and goals.

Question 7

Branding can add consumer value to a product.

Accepted Answer

Branding can create a perceived value in the mind of the consumer, which can lead to a willingness to pay more for the product and increase customer loyalty. Strong branding can also differentiate a product from its competitors and create a unique identity for the product in the marketplace.

Question 8

A company can increase its business in four ways.Which is NOT one of these ways?
A)It can add new product lines,thus widening its product mix.
B)It can lengthen its existing product lines.
C)It can add more versions of each product and thus deepen its product mix.
D)It can discontinue some of its lines.
E)It can increase the consistency of its product mix.

Accepted Answer

The other four options are all ways a company can increase its business by expanding or improving its product mix. Discontinuing some of its lines would result in a decrease in business or a shift in focus to the remaining product lines.

Question 9

In recent years,product safety and environmental responsibility have become major ________ concerns.
A)branding
B)packaging
C)product mix
D)service
E)product line

Accepted Answer

The answer of In recent years,product safety and environmental responsibility...

Question 10

Helene Curtis began to market shampoo for normal hair.In an attempt to increase profits and use excess market capacity,Helene Curtis then marketed shampoo for oily hair and colour-treated hair.This is an example of ________.
A)line filling
B)line stretching
C)product penetration
D)positioning
E)marketing mix

Accepted Answer

Line filling involves adding more items within the present range of the line to reach for more profits, use excess capacity, or plug holes to keep out competitors, which is what Helene Curtis did by introducing shampoos for different hair types.

Question 11

A company can expand its product line in one of two common ways.Which of the following is one of those ways?
A)internal marketing
B)line filling
C)product mixing
D)social marketing
E)line mixing

Accepted Answer

Line filling is one of the two ways a company can expand its product line. Line filling involves adding more products within the same category to fill gaps in the product line or to offer more options to consumers. Internal marketing, product mixing, social marketing, and line mixing are not common ways for a company to expand its product line.

Question 12

A ________ consists of all the product lines and items that a particular seller offers for sale.
A)product mix
B)brand line
C)consumer mix
D)packaging mix
E)line extension

Accepted Answer

A product mix consists of all the product lines and items that a particular seller offers for sale. Therefore, option A is the correct answer. The other options are not relevant to the definition of product mix.

Question 13

Product mix ________ refers to the number of versions offered of each product in the line.Crest toothpaste comes in 13 varieties,ranging from Crest Multicare to Crest Baking Soda formulations.
A)length
B)depth
C)height
D)width
E)perimeter

Accepted Answer

Depth refers to the number of versions offered of each product in the line, which is exactly what the question is asking for. The other options (length, height, width, perimeter) do not apply to this concept.

Question 14

A ________ is a group of products that are closely related because they function in a similar manner,are sold to the same customer groups,are marketed through the same type of outlets or fall within given price ranges.
A)product line
B)line extension
C)private brand
D)convenience product
E)product bandwidth

Accepted Answer

A product line is a group of related products that are marketed together and share common characteristics such as customer groups, sales outlets, and price ranges. This allows for easier brand recognition and management of products within the same line.

Question 15

An alternative to product line stretching is ________,that is,adding more items within the present range of the line.
A)product mixing
B)interactive marketing
C)product line filling
D)co-branding
E)service marketing

Accepted Answer

Product line filling refers to adding more items within the present range of the line. This approach allows companies to meet the needs of different customers and increase sales of existing products without introducing new product lines. Therefore, product line filling is an alternative to product line stretching.

Question 16

The major product line decision involves ________.
A)line stretching
B)moving the line upward or downward
C)product line filling
D)product line length
E)product packaging

Accepted Answer

The major product line decision involves product line length, which refers to the number of product lines the company carries. This decision includes adding or deleting products within a line, as well as expanding or contracting the entire line. While line stretching, moving the line upward or downward, product line filling, and product packaging are all important considerations in product line management, they are not the central decision involved in determining the length of the product line.

Question 17

Many companies now use a combination of phone,email,fax,internet,and other technologies to provide ________ that were not possible previously.
A)labelling information
B)brand equity
C)support services
D)packaging advantages
E)product mixes

Accepted Answer

The sentence is talking about how companies use multiple technologies to provide something that wasn't possible before. The most logical answer is that they are providing support services, which can now be offered through multiple channels thanks to the advancements in technology.

Question 18

Product mix ________ refers to the number of different product lines the company carries.Sony markets a wide range of consumer and industrial products around the world,from TVs to semiconductors.
A)length
B)height
C)width
D)perimeter
E)depth

Accepted Answer

Product mix width refers to the number of different product lines a company carries. Sony, with its diverse range of products from TVs to semiconductors, exemplifies a company with a wide product mix.

Question 19

Product mix ________ refers to the number of versions of each product in the line.Sony makes and markets just about any TV you would ever want to buy.
A)length
B)height
C)width
D)perimeter
E)depth

Accepted Answer

Product mix depth refers to the number of variations or versions of each product offered in a product line. In the context of Sony making and marketing a wide variety of TVs, this variety represents the depth of its product line in the television category.

Question 20

________ has been affected by the need to include unit pricing,open dating and nutritional information.
A)Branding
B)Packaging
C)Labelling
D)Product line filling
E)Product mixing

Accepted Answer

Labelling is the process of attaching labels to products, and it has been affected by the need to include unit pricing, open dating, and nutritional information.

Quiz 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers

Which of the following is\are examples of product mix depth?

When a company lengthens its product line beyond its current range,it is ________.

At the very least,the ________ identifies the product or brand.It might also describe several things about the product and promote the brand.

The ________ sets out legally enforceable labelling requirements for a wide range of food products.

Product mix ________ refers to the total number of items the company carries within its product lines.Sony typically carries many products within each line,e.g. ,personal audio.

The ________ of the product mix refers to how closely related the various product lines are in end use,production requirements,distribution channels or some other way.

Branding can add consumer value to a product.

A company can increase its business in four ways.Which is NOT one of these ways?

In recent years,product safety and environmental responsibility have become major ________ concerns.

Helene Curtis began to market shampoo for normal hair.In an attempt to increase profits and use excess market capacity,Helene Curtis then marketed shampoo for oily hair and colour-treated hair.This is an example of ________.

A company can expand its product line in one of two common ways.Which of the following is one of those ways?

A ________ consists of all the product lines and items that a particular seller offers for sale.

Product mix ________ refers to the number of versions offered of each product in the line.Crest toothpaste comes in 13 varieties,ranging from Crest Multicare to Crest Baking Soda formulations.

A ________ is a group of products that are closely related because they function in a similar manner,are sold to the same customer groups,are marketed through the same type of outlets or fall within given price ranges.

An alternative to product line stretching is ________,that is,adding more items within the present range of the line.

The major product line decision involves ________.

Many companies now use a combination of phone,email,fax,internet,and other technologies to provide ________ that were not possible previously.

Product mix ________ refers to the number of different product lines the company carries.Sony markets a wide range of consumer and industrial products around the world,from TVs to semiconductors.

Product mix ________ refers to the number of versions of each product in the line.Sony makes and markets just about any TV you would ever want to buy.

________ has been affected by the need to include unit pricing,open dating and nutritional information.