The notion of "basking in reflected glory" is most closely associated with which of the following researchers?
A) Robert Cialdini
B) Albert Bandura
C) Erik Erikson
D) Roy Baumeister

Question

Quizplus · Accepted Answer

The notion of "basking in reflected glory" (BIRGing) was introduced by Robert Cialdini in his 1976 study on the use of sports jerseys as a way for fans to identify with and feel a sense of connection to their favorite team. BIRGing refers to the tendency for individuals to associate themselves with successful or prestigious others in order to enhance their own self-esteem or status.

The Notion of "Basking in Reflected Glory" Is Most Closely