Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more ________ with products and services that match their unique needs.
efficiently
effectively
intensely
indirectly
both A and B
Correct Answer:
Verified
Q12: There _ to segment a market.
is one
Q13: Which type of segmentation centers on the
Q14: Pendergraff Pet Supplies divides the pet market
Q15: When Burger King targets children, teens, adults,
Q16: What are the four steps, in order,
Q18: When Positive Image, Inc., caters to clothing,
Q19: Which of the following best describes target
Q20: The division of buyers into groups based
Q21: When an effective program can be designed
Q22: When the size, purchasing power, and profiles
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