Opportunities for the MNC to enhance revenues include each of the following EXCEPT
A) advantages of scale
B) advantages of scope
C) economies of vertical integration
D) global branding
E) marketing flexibility

Question

Quizplus · Accepted Answer

Economies of vertical integration are more about cost savings and efficiency improvements rather than directly enhancing revenues. Advantages of scale, scope, global branding, and marketing flexibility are directly related to increasing sales and market presence, which enhance revenues.

Opportunities for the MNC to Enhance Revenues Include Each of the Following