Time magazine publishes over 100 different U.S.editions with common editorial content (the same national and international stories).However,each edition is targeted at unique geographic segments with its own set of advertisements.Time is using which of the following segmentation strategies?
A)one product with multiple market segments
B)multiple products with multiple market segments
C)one product with multiple channels of distribution
D)one product with changes based on customer behavior
E)multiple products with one segment

Question

Quizplus · Accepted Answer

Time magazine is using the strategy of one product with multiple market segments, as they have one overall product (Time magazine) but tailor the content and advertisements to different geographic segments to appeal to specific target audiences.

Time Magazine Publishes Over 100 Different U