Which marketing program strategy does a firm use to sell a single product or service to multiple market segments?
A)developing and producing another version of the product
B)manufacturing different products that appeal to different markets
C)developing separate promotional campaigns for each market
D)acquiring another firm that has additional products that would appeal to multiple markets
E)issuing stock to fund additional research and development for new products

Question

Quizplus · Accepted Answer

Developing separate promotional campaigns for each market allows a firm to effectively sell a single product or service to multiple market segments. By tailoring the promotional message and targeting specific demographics, a firm can create a strong connection with each market segment and maximize the potential for sales. Developing another version of the product or manufacturing different products that appeal to different markets may work, but it is not specifically focused on selling a single product to multiple market segments. Acquiring another firm or issuing stock for R&D are not necessarily relevant to this particular marketing strategy.

Which Marketing Program Strategy Does a Firm Use to Sell