Question 1

Unsought products are
A)any products associated with impulse buys at the supermarket checkout counter.
B)products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle.
C)items within a company's product line that do not perform as well as others in the line.
D)products that the consumer does not know about or knows about but does not initially want.
E)products that people choose to ignore because they find them offensive from a moral or ethical perspective.

Accepted Answer

Unsought products are products that the consumer does not know about or knows about but does not initially want. Examples of unsought products include life insurance, funeral services, and certain medical treatments.

Question 2

In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?
A)shopping product
B)convenience product
C)specialty product
D)unsought product
E)discretionary product

Accepted Answer

Specialty products are those that consumers are highly committed to and have a strong brand loyalty for. These are typically high-end, unique, or customized products that consumers have a strong emotional attachment to and are willing to go out of their way to purchase. Examples include luxury cars, designer clothing, and high-end electronics. Consumers may not accept substitutes for these products and are often willing to pay a premium for the brand and quality they trust.

Question 3

Which of the following is MOST LIKELY to be an example of an unsought product? A)snow shovel B)smartphone C)gym membership D)calculator E)burial insurance

Accepted Answer

Burial insurance is an example of an unsought product because most people do not actively seek out the need for such a product until it is necessary, such as when a loved one passes away.

Question 4

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the Waterford crystal serving bowls fall?
A)convenience products
B)shopping products
C)specialty products
D)unsought products
E)discretionary products

Accepted Answer

The Waterford crystal serving bowls are specialty products because they are unique and have a high price point, and the buyer is willing to go out of their way to purchase them. They are not readily available in the everyday market and require effort to find and purchase.

Question 5

Which of the following is MOST LIKELY to be an example of an unsought product? A)iPod MP3 player B)Lexus LS 460 luxury automobile C)flight on American Airlines to Phoenix D)Roget's Thesaurus E)Ivory soap

Accepted Answer

Roget's Thesaurus is a reference book that people may not actively seek out to purchase, but may purchase it when the need for it arises. It is an example of an unsought product.

Question 6

Burberry makes fine raincoats,clothing,and other items,some that feature the company's distinctive plaids.Originally found only in Great Britain,Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling which classification of consumer product?
A)convenience product
B)shopping product
C)discretionary product
D)unsought product
E)specialty product

Accepted Answer

Burberry is selling specialty products because it offers unique and high quality items with a distinctive branding that target a specific type of customer who values the brand and quality.

Question 7

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?
A)specialty product
B)unsought product
C)discretionary product
D)shopping product
E)convenience product

Accepted Answer

Buying a new car requires extensive research, testing, and comparison, making it a shopping product. This is because the consumer spends significant time comparing options and brands before making a purchase.

Question 8

With respect to promotion,which of the following strategies would most likely be used for unsought products?
A)offering consumer and trade sales promotions
B)establishing the uniqueness and status of the brand
C)generating awareness
D)differentiating the brand from competitive brands
E)stressing price and availability in advertising

Accepted Answer

Since unsought products are not typically in high demand, the most appropriate strategy would be to generate awareness to create a demand. This can be done through advertising, publicity, and other marketing communication tools.

Question 9

Distribution is very limited with which of the following type of consumer product?
A)shopping product
B)convenience product
C)discretionary product
D)prepurchase product
E)specialty product

Accepted Answer

Specialty products have a very limited distribution because they are unique and often expensive, meaning they are only available in highly specific locations or through specialized retailers.

Question 10

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would be classified as a(n)
A)shopping product.
B)convenience product.
C)specialty product.
D)unsought product.
E)business product.

Accepted Answer

Dental services would be considered an unsought product for people who have not had their teeth checked by a dentist in the last five years, as they may not actively seek out or think about needing these services until a problem arises.

Question 11

In terms of promotion,which of the following type of consumer product stresses product differentiation from competitors?
A)shopping product
B)convenience product
C)specialty product
D)unsought product
E)discretionary product

Accepted Answer

The answer of In terms of promotion,which of the following...

Question 12

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona,the Logitech camera is a(n)
A)shopping product.
B)convenience product.
C)specialty product.
D)unsought product.
E)discretionary product.

Accepted Answer

The answer of Leona hates carrying a camera with her...

Question 13

Considering the classification of consumer products,which of the following products will have the most limited distribution?
A)Secret antiperspirant
B)Fuji disposable camera
C)BP gasoline
D)Marchesa wedding gown
E)Sony TV

Accepted Answer

Marchesa wedding gown is a specialty product with a high price, limited distribution, and exclusive outlets, making it a product with the most limited distribution.

Question 14

Vivienne,a college student with limited financial resources,was considering the purchase of a new automobile.She went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car.She devoted a great deal of time and energy to getting the best value for her money.For Vivienne,an automobile was a __________.
A)specialty product
B)unsought product
C)discretionary product
D)shopping product
E)convenience product

Accepted Answer

A shopping product is defined as a product that consumers spend time and effort comparing alternatives before making a purchase. Vivienne's behavior of going from car dealer to car dealer in search of the lowest price indicates that an automobile is a shopping product for her, rather than a convenience or unsought product which require less effort to purchase. It is not a specialty product, which is a unique or niche product that consumers may actively seek out, nor is it a discretionary product, which is a non-essential item that consumers may choose to purchase if they have the resources.

Question 15

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?
A)convenience product
B)shopping product
C)specialty product
D)unsought product
E)discretionary product

Accepted Answer

Specialty products are those that customers are willing to spend considerable time and effort to obtain, often requiring extensive research and a long purchase decision-making process. They are purchased infrequently and are usually expensive, high-quality items, such as luxury cars, designer clothing or high-end electronics.

Question 16

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as burial insurance)that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)
A)shopping product/service.
B)convenience product/service.
C)specialty product/service.
D)support product/service.
E)unsought product/service.

Accepted Answer

An unsought product/service is defined as a product/service that a consumer may not initially want, and requires significant marketing efforts to make the consumer aware of the need and potential benefits. Burial insurance is an example of an unsought service because it is typically purchased infrequently and may require some comparison shopping.

Question 17

In terms of promotion,which of the following type of consumer product stresses status and brand uniqueness?
A)specialty product
B)convenience product
C)shopping product
D)unsought product
E)discretionary product

Accepted Answer

The answer of In terms of promotion,which of the following...

Question 18

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?
A)shopping product
B)convenience product
C)specialty product
D)unsought product
E)discretionary product

Accepted Answer

The answer of In terms of brand loyalty,consumers prefer specific...

Question 19

Specialty products refer to
A)products for which there are no close substitutes.
B)products purchased for their prestige or high perceived value.
C)products a consumer will make a special effort to search out and buy.
D)items for which the consumer compares several alternatives on several criteria such as price,quality,or style.
E)items that the consumer does not know about or knows about but does not initially buy.

Accepted Answer

The answer of Specialty products refer to
A)products for which there...

Question 20

With respect to price,which of the following type of consumer product is most likely be very expensive?
A)convenience product
B)shopping product
C)discretionary product
D)specialty product
E)unsought product

Accepted Answer

Specialty products are unique and high-end products that are not easily available in the market. They are usually expensive and require a significant amount of research and effort to acquire. Examples include luxury cars, high-end jewelry, and designer clothing. In contrast, convenience products are low-cost, everyday items that are readily available, and easy to purchase. Shopping products fall somewhere in between, with a moderate price range and require some effort in terms of research and comparison. Discretionary products are non-essential items that consumers choose to purchase based on their disposable income. Unsought products are products that consumers do not actively seek out, such as life insurance or funeral services.

Quiz 9: Developing New Products and Services

Unsought products are

In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Which of the following is MOST LIKELY to be an example of an unsought product?

Which of the following is MOST LIKELY to be an example of an unsought product?

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

With respect to promotion,which of the following strategies would most likely be used for unsought products?

Distribution is very limited with which of the following type of consumer product?

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would be classified as a(n)

In terms of promotion,which of the following type of consumer product stresses product differentiation from competitors?

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona,the Logitech camera is a(n)

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as burial insurance) that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)

In terms of promotion,which of the following type of consumer product stresses status and brand uniqueness?

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

Specialty products refer to

With respect to price,which of the following type of consumer product is most likely be very expensive?