A fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site is referred to as
A)click-through rate (CTR).
B)cost per thousand (CPM).
C)fixed fee rate (FFR).
D)cost per action (CPA).
E)cost per click (CPC).

Question

Quizplus · Accepted Answer

The fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site is referred to as cost per click (CPC). Therefore, the best choice is E. The other options - CTR, CPM, FFR, and CPA - refer to different forms of online advertising payment models.

A Fixed Amount of Money Paid to the Site for Every