An example of the ideal performance measure for social media advertising on Facebook is one that charges companies:
A)a fee each time their ads show up in pop-up windows after users log onto the site.
B)a fee for developing Facebook
C) a fee for producing the ads that appear on Facebook.
D) a cost-per-click for ads that appear along the right-hand section of a Facebook Page.
E) every time their brand is mentioned in users’ comments.

Question

An example of the ideal performance measure for social media advertising on Facebook is one that charges companies:
A)a fee each time their ads show up in pop-up windows after users log onto the site.
B)a fee for developing Facebook
C)	a fee for producing the ads that appear on Facebook.
D)	a cost-per-click for ads that appear along the right-hand section of a Facebook Page.
E)	every time their brand is mentioned in users’ comments.

Quizplus · Accepted Answer

Cost-per-click (CPC) is a popular performance measure for social media advertising on Facebook. It charges companies only when users click on their ads, ensuring that they are only paying for actual engagement with their content. Ads that appear along the right-hand section of a Facebook Page are called "sponsored posts" and have a CPC pricing model.

An Example of the Ideal Performance Measure for Social Media