A(n)________ is a distinct image that captures the character and benefits of a good or service.
A)perceptual map
B)target market
C)brand personality
D)segment profile
E)trade promotion

Question

Quizplus · Accepted Answer

A brand personality is a distinct image that captures the character and benefits of a good or service. It refers to the set of attributes that consumers associate with a particular brand, such as its voice, values, style, and tone. Developing a strong brand personality is crucial for creating a connection with consumers and differentiating a product or service from its competitors.

A(n)________ Is a Distinct Image That Captures the Character and Benefits