Using ________,a company modifies a basic good or service to meet the needs of a specific individual customer.
A)undifferentiated targeting
B)positioning
C)custom marketing
D)mass customization
E)differentiated targeting

Question

Quizplus · Accepted Answer

Mass customization allows a company to modify a basic good or service to meet the specific needs of an individual customer. This is done through technology and other means to create a unique product for each customer without compromising on efficiency and cost-effectiveness.

Using ________,A Company Modifies a Basic Good or Service to Meet