When the size and purchasing power of a target segment can be determined,it possesses the requirement of being ________.
A)measurable
B)accessible
C)substantial
D)differentiable
E)profitable

Question

Quizplus · Accepted Answer

When a target segment's size and purchasing power can be determined, it is considered measurable. This is because the key characteristics of the segment can be quantified and analyzed, allowing marketers to better understand the needs and behaviors of the segment. Measurability is an important requirement for effective target marketing, as it helps businesses to determine the potential profitability of a segment and create strategies to effectively reach and serve that segment. While accessibility, substantiality, differentiability, and profitability are also important requirements for effective target marketing, they do not specifically relate to the ability to measure a segment.

When the Size and Purchasing Power of a Target Segment