Which of the following is NOT a step in developing a promotional plan?
A)identifying the target audiences
B)designing the marketing mix
C)establishing communication objectives
D)determining the communication budget
E)evaluating the effectiveness of the communication program

Question

Quizplus · Accepted Answer

Designing the marketing mix is not a step in developing a promotional plan, as it encompasses all elements of the marketing strategy and not just the promotional aspect. The steps in developing a promotional plan typically include identifying the target audience, establishing communication objectives, determining the communication budget, developing the promotional mix, implementing the plan, and evaluating its effectiveness.

Which of the Following Is NOT a Step in Developing