In which step of the hierarchy of effects would a marketer most likely use celebrity endorsements and status appeals?
A) create awareness
B) inform the market
C) create desire
D) encourage purchase
E) build loyalty

Question

Quizplus · Accepted Answer

Celebrity endorsements and status appeals are most effective in creating a desire for the product or service. By associating the brand with a celebrity or a high-status image, marketers can make consumers crave that lifestyle or image and create a desire to own the product, leading them further down the hierarchy towards making a purchase.

In Which Step of the Hierarchy of Effects Would a Marketer