Marketers from which of the following are most likely to use database marketing
A) An airline
B) A candy bar manufacturer
C) A grand piano maker
D) A toothpaste manufacturer
E) None of the above would use database marketing.

Question

Quizplus · Accepted Answer

Airlines collect a large amount of data on their customers, such as travel habits and preferences. Database marketing can be used to analyze this data and create targeted marketing campaigns to retain loyal customers and attract new ones. The other industries listed may also use database marketing to some extent, but airlines are the most likely to use it extensively.

Marketers from Which of the Following Are Most Likely to Use