All of the following are examples of the perils of CRM EXCEPT ________.
A) implementing CRM before creating a customer strategy
B) the enormous cost that might eventually drain significant profits from the organization
C) rolling out CRM before changing the organization to match
D) assuming more CRM technology is better
E) stalking, not wooing, customers

Question

Quizplus · Accepted Answer

The enormous cost is a potential peril of CRM, but it is not an example of a peril in the context of the other options, which focus on strategic and operational missteps.

All of the Following Are Examples of the Perils of CRM