Which of the following is considered to be one of the four problems that can deter a firm from using CRM (customer relationship marketing)
A) Competitors can often hack into CRM systems.
B) Building and maintaining a customer database requires a large investment.
C) It is very difficult to find and train database employees.
D) Long-term results of such systems are still unproven.
E) Focusing too much on databases separates a company from its customers.
Correct Answer:
Verified
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