Which of the following statements about marketing is true?
A)It is of little importance when products are standardized.
B)It can help create jobs in the economy by building demand for goods and services.
C)It helps to build a loyal customer base but has no impact on a firm's intangible assets.
D)It is more important for bigger organizations than smaller ones.
E)It is seldom used by nonprofit organizations.

Question

Quizplus · Accepted Answer

Marketing plays a critical role in building demand for goods and services, which in turn can lead to job creation in the economy. It is not dependent on whether products are standardized or the size of the organization, and it can be used by both for-profit and nonprofit organizations to achieve their goals. It also helps to build a loyal customer base and has a significant impact on a firm's intangible assets such as brand image and reputation.

Which of the Following Statements About Marketing Is True