A ________ is a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
A) metamarket
B) vertically integrated market
C) horizontally integrated market
D) marketspace
E) synchronized market

Question

Quizplus · Accepted Answer

A metamarket is a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries. The term was coined by Philip Kotler to describe a strategic approach to marketing that focuses on the overall customer experience rather than individual products or services.

A ________ Is a Cluster of Complementary Products and Services