What segmentation approach is being used if a marketing manager decides on the appropriate basis for segmentation in advance of doing any research on a market?
A) Post hoc segmentation approach
B) Maintainable approach
C) A priori segmentation approach
D) Manageable approach

Question

Quizplus · Accepted Answer

An a priori segmentation approach is one in which the marketing manager has decided on the appropriate basis for segmentation in advance of doing any research on a market.

What Segmentation Approach Is Being Used If a Marketing Manager