Deck 11: Crm and Scm

Question 1

Management control is the acquisition and efficient use of resources in accomplishing organizational tasks.

Answer 1

True

Question 2

Goal-seeking analysis attempts to find the value of the inputs necessary to achieve a desired level of output.

Answer 2

True

Question 3

A manager's primary function is strategic planning.

Answer 3

False

Question 4

KPI stands for key process information.
Answer. False
Section reference 1: Business Intelligence in Action: Corporate Performance Management

Question 5

The number of alternatives to be considered in decisions today is increasing.

Question 6

Modern information systems support all three managerial roles.

Question 7

Targeted marketing is a good example of the discovery of previously unknown or hidden patterns.

Question 8

_____ is the process by which organizational goals are achieved through the use of organizational resources.

A) Organizational decision making
B) Operations
C) Organizational strategy
D) Organizational productivity
E) Management

Question 9

Which of the following is not a basic role of managers?

A) interpersonal
B) entrepreneurial
C) informational
D) decisional

Question 10

An executive dashboard is very user friendly, supported by graphics, provides exception reporting and drill down, and provides information related to critical success factors.

Question 11

Unstructured decisions require a combination of standard solution procedures and individual judgment.

Question 12

The ratio between organizational inputs and outputs is an indication of the organization's productivity.

Question 13

Structured decisions address routine, repetitive problems for which standard solutions exist.

Question 14

Human intuition often plays a role in making unstructured decisions.

Question 15

Corporate performance management (CPM) is involved with monitoring and managing an organization's performance according to its budget.
Answer. False
Section reference 1: Business Intelligence in Action: Corporate Performance Management

Question 16

Decision-support systems support only lower- and middle-level managers.

Question 17

Executive dashboards provide support primarily to analytical, quantitative types of decisions.

Question 18

In the implementation phase of the decision-making process, managers set criteria for the evaluation of alternative potential solutions.

Question 19

A group decision support system is an interactive, computer-based system that facilitates a group's efforts to find solutions to semistructured and unstructured problems.

Question 20

In the choice phase of the decision-making process, managers construct a model that simplifies the problem.

Question 21

_____ is the efficient and effective execution of specific tasks.

A) Operational control
B) Management control
C) Strategic planning
D) Expertise
E) Wisdom

Question 22

In the _____ phase of the decision-making process, managers construct a model that simplifies the problem.

A) implementation
B) choice
C) design
D) intelligence
E) consideration

Question 23

Decisions today are becoming _____ complex, due to _____ uncertainty in the decision environment.

A) less, decreased
B) more, decreased
C) less, increased
D) more, increased
E) neither more nor less, decreased

Question 24

Which of the following is not a characteristic of a structured decision?

A) It is routine.
B) It is repetitive.
C) Human intuition is not involved.
D) The first three phases of the decision-making process need not occur in any particular sequence
E) Standard solutions exist.

Question 25

Calculating gross pay for hourly workers is an example of ________ decision making.

A) Structured
B) Unstructured
C) Undocumented
D) Semistructured
E) Procedural

Question 26

The type of decision that can be made by following a definite procedure is called a(n) ______ decision.

A) structured
B) unstructured
C) undocumented
D) semistructured
E) procedural

Question 27

Which type of decision requires a combination of standard solution procedures and individual judgment?

A) structured
B) semistructured
C) unstructured
D) informational
E) wisdom

Question 28

In the _____ phase of the decision-making process, managers test potential solutions "on paper."

A) implementation
B) choice
C) design
D) intelligence
E) consideration

Question 29

Rank-and-file employees tend to make more _________ decisions.

A) Structured
B) Unstructured
C) Undocumented
D) Semistructured
E) Procedural

Question 30

Which of the following is not a reason why managers need IT support?

A) The number of alternatives is decreasing.
B) Decisions must typically be made under time pressure.
C) Decisions are becoming more complex.
D) There is a growing need to access remote information sources.
E) Decision makers are often based in different locations.

Question 31

Which of the following is not a characteristic of unstructured decisions?

A) They are complex.
B) They typically are fuzzy and unclear.
C) Standard solutions exist.
D) Human intuition is involved.
E) The first three phases of the decision-making process occur in no particular sequence.

Question 32

Being a figurehead and leader is part of the _____ managerial role.

A) interpersonal
B) entrepreneurial
C) informational
D) decisional
E) confrontational

Question 33

When there is no well-understood or agreed-on procedure for making a decision, the decision is said to be:

A) undocumented
B) structured
C) unstructured
D) semistructured
E) documented

Question 34

Being an entrepreneur, disturbance handler, and negotiator is part of the _____ managerial role.

A) interpersonal
B) entrepreneurial
C) informational
D) decisional
E) confrontational

Question 35

In the _____ phase of the decision-making process, managers examine a situation and identify and define the problem.

A) implementation
B) choice
C) design
D) intelligence
E) consideration

Question 36

________ decisions are more common at lower organizational levels.

A) Structured
B) Unstructured
C) Undocumented
D) Semistructured
E) Procedural

Question 37

_____ is the acquisition and efficient use of resources in accomplishing organizational goals.

A) Operational control
B) Management control
C) Strategic planning
D) Expertise
E) Wisdom

Question 38

Success in the _____ phase of the decision-making process results in resolving the original problem, and failure leads to a return to previous phases.

A) implementation
B) choice
C) design
D) intelligence
E) consideration

Question 39

A large foreign automobile manufacturer is considering where to build a new manufacturing plant in the United States. They are making which type of decision?

A) structured
B) semistructured
C) unstructured
D) informational
E) wisdom

Question 40

A company's annual employee evaluation best fits which type of decision?

A) unstructured
B) structured
C) semistructured
D) confrontational
E) wisdom

Question 41

Computer support is least for which of the following problems?

A) semistructured and strategic planning
B) unstructured and strategic planning
C) semistructured and management control
D) unstructured and operational control
E) structured and strategic planning

Question 42

Refer to the Opening Case - Developing Smarter Cities through Analytics Which of the following benefits did South Bend realize from implementing the analytics software? (select all that apply):?
A. Reduced repairs costs Increased efficiencies in service delivery Reductions in the number of maintenance employees Increased information sharing between management Reduction in on the job injuries

Question 43

Which capability of digital dashboards enables users to obtain the latest data available on key performance indicators or some other metric, ideally in real time?

A) Drill-down
B) Key performance indicators
C) Status access
D) Trend analysis
E) Exception reporting

Question 44

The primary distinguishing characteristic of geographical information systems is:

A) every record or digital object has a unique identifier
B) every record or digital object is visible to the user
C) every record or digital object must be accessed by programmers
D) every record or digital object has an identified geographical location
E) every record or digital object is encrypted

Question 45

Geocoding involves:

A) integrating maps with spatially oriented databases and other databases
B) encrypting spatial information
C) accessing geographical information
D) integrating organizational transactions with spatially oriented databases
E) programming spatially oriented databases

Question 46

Today, geographical information systems are being combined with _____ to form geospatial technologies.

A) dashboards
B) global positioning systems
C) decision support systems
D) expert systems
E) neural networks

Question 47

Credit card companies would most likely use which of the following to check for fraudulent credit card use?

A) Data mining
B) Expert systems
C) Neural networks
D) Multidimensional data analysis
E) Structured query language

Question 48

_____ attempts to find the value of the inputs necessary to achieve a desired level of output.

A) What-if analysis
B) Qualitative analysis
C) Sensitivity analysis
D) Goal-seeking analysis
E) Simulation

Question 49

Digital dashboards provide all of the following capabilities except:

A) drill-down
B) trAnsweraction processing
C) status access
D) key performance indicators
E) exception reporting

Question 50

Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.

A) structured queries
B) database queries
C) data mining
D) query by example
E) expert system queries

Question 51

Which of the following is not a characteristic of DSSs?

A) They support only lower- and middle-level managers.
B) They are easy to use and construct.
C) They can adapt to changing conditions.
D) They usually utilize quantitative models.
E) They support all phases of the decision-making process.

Question 52

_____ provides users with a view of what is happening, whereas _____ addresses why it is happening.

A) Multidimensional data analysis, structured query language
B) Data mining, multidimensional data analysis
C) Data mining, expert system
D) Multidimensional data analysis, neural networks
E) Multidimensional data analysis, data mining

Question 53

Which of the following information systems are very user friendly, supported by graphics, and provide exception reporting and drill down?

A) decision support systems
B) digital dashboards
C) functional area information systems
D) group decision support systems
E) expert systems

Question 54

At the end of a semester, a student knows that she must achieve a grade of 81 or higher on her final exam to get an A in the course. She has just performed what kind of analysis?

A) What-if
B) Qualitative
C) Sensitivity
D) Goal-seeking
E) Simulation

Question 55

Refer to IT's About Business 12.2 - Can We Predict the Weather?: Climate Corporation's use of Earth Risk analytics has the following implications for farmers:

A) Farmers know if their crops will fail before hand
B) Farmers are required to purchase federal insurance
C) Farmers are issued claim payments much faster
D) Farmers have to pay lower insurance

Question 56

A(n) _____ provides rapid access to timely information and direct access to management reports.

A) decision support system
B) expert system
C) neural network
D) digital dashboard
E) data warehouse

Question 57

Computer support is greatest for which of the following problems?

A) semistructured and strategic planning
B) unstructured and operational control
C) structured and operational control
D) semistructured and management control
E) structured and management control

Question 58

A company wants to use data from past promotional mailings to identify people who would likely respond favorably to future mailings. This company would most likely use:

A) structured query language
B) multidimensional data analysis
C) neural networks
D) expert systems
E) data mining

Question 59

Which of the following is not a characteristic of organizational decision support systems?

A) They affect multiple organizational units or corporate issues.
B) They cut across organizational functions or hierarchical layers.
C) They involve computer-based technologies.
D) They are standalone systems.
E) They involve communications technologies.

Question 60

The management cockpit best exemplifies which type of system?

A) decision support system
B) expert system
C) digital dashboard
D) functional area information system
E) group decision support system

Question 61

You've started an internship at the major hospital in your city. Your boss gave you ten minutes of training on the data warehouse that you have access to. The last thing she told you was to do some analysis on the Visit cube. Which of the following statements is false?

A) One dimension of the cube is (probably) day.
B) One dimension of the cube is (probably) treatment.
C) One dimension of the cube is (probably) doctor.
D) One dimension of the cube is (probably) month.
E) One dimension of the cube is (probably) patient.

Question 62

Refer to Closing Case - Which of the following statements is not true about SCPD's use of PredPol's analytic tools

A) Predictive policing allowed SCPD to make more efficient use of its resources
B) PredPol's analytics indicated that each patrol car should only stay in one small area
C) Predictive policing identified areas where the probability of crimes occurring was high
D) Predictive policing saved SCPD money because fewer arrests were made
E) Predictive policing was initially not an attractive tool to the policemen

Question 63

Describe the three major roles of managers.
Section reference 1: Managers and Decision Making

Question 64

Explain how what-if analysis is employed, using examples.
Section reference 1: Business Intelligence Applications for Data Analysis

Question 65

Describe how your university could use a decision support system in its admissions process.
Section reference 1: Business Intelligence Applications for Data Analysis

Question 66

Explain why managers need IT support.
Section reference 1: Managers and Decision Making

Question 67

Explain what data visualization technologies are, using examples.
Section reference 1: Business Intelligence Applications for Data Analysis

Question 68

Describe the phases in the decision-making process.
Section reference 1: Managers and Decision Making

Question 69

Refer to IT's About Business 12.1 - Analytics Helps Farmers: _______ is a method or technique that has consistently shown superior results to those achieved with other means;

A) Business Analytics
B) Benchmarking
C) A Best Practice
D) Online Transaction Processing
E) Online Analytical Processing

Question 70

Discuss the information technologies that are available to support managers.
Section reference 1: Managers and Decision Making

Question 71

Explain data mining, using examples.
Section reference 1: Business Intelligence Applications for Data Analysis

Question 72

Refer to IT's About Business 12.3 - Predicting Customer Behavior: Seminole uses Enterprise Miner to

A) Make its direct marketing efforts more productive
B) Organize concerts that attract more customers
C) Determine the best time to have concerts
D) Record addresses for the direct mailers for concerts
E) All of the above

Question 73

Describe how your university could use a geographical information system in its admissions process. What value could your university gain from using such a system?
Section reference 1: Business Intelligence Applications for Data Analysis

Question 74

Describe OLAP, and explain what a data cube is.
Section reference 1: Business Intelligence Applications for Data Analysis

Question 75

Speculate on the future of virtual reality applications in higher (college and university) education. Describe some possible applications.
Section reference 1: Business Intelligence Applications for Presenting Results

Question 76

Discuss the structure of problems, the nature of decisions, and the framework for computerized decision analysis.
Section reference 1: Managers and Decision Making

Question 77

Refer to IT's About Business 12.4 - Analytics Helps to Reduce Injuries to Rugby Players: The Leicester Tigers are working with IBM to?

A) Stop injury prone players from competing in games
B) Assess the likelihood a player will get injured
C) Tailor exercise regimen to decrease the likelihood of injury
D) Help injured players recover faster.
E) All of the above

Question 78

The use of BI is limited to large corporations.

Question 79

Sally is working for her uncle for the summer in the marketing department of Proctor & Gamble. She tells you she does data mining all day long. Which of the following statements is false?

A) Data mining can be used to prove assumptions.
B) Data mining is used to identify unknown patterns.
C) Data mining can explain why things happened.
D) Data mining can predict what will happen.
E) Data mining can be used to identify customers.

Question 80

Shawn is doing some budgeting for his new start-up business. He has developed a budget in Excel using formulas, as he was taught to do in college. Which of the following statements is true?

A) If Shawn changes one of his assumptions, Excel will automatically recalculate the budget numbers.
B) Shawn would use sensitivity analysis to check the impact of changing his price.
C) Shawn would use roll-up to review his summary numbers.
D) Shawn would use what-if analysis to check the impact of changing his price and the commission he pays his sales people.
E) Shawn would use goal-seeking analysis to examine the impact of changing his forecast of units sold.