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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 10
Public relations. Visit the websites of at least three large, multinational corporations. Examples include Siemens, DuPont, and ExxonMobil. Review the material on the websites and prepare a brief report outlining how each firm includes public relations as part of its promotional strategy. www.siemens.com www.dupont.com www.exxonmobil.com
Explanation
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Public relations:
Public relation is th...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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