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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 23
With a classmate, choose a product you think would sell best through a direct channel. Then create a brief sales presentation for your product and present it to the class. Ask for feedback.
Explanation
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Direct channel of distribution:
A situa...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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