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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 20
Sandwich maker Subway opened its first overseas store in 1984, in the Middle East. Today, it has nearly 43,000 stores in 108 countries. Discuss some of the challenges Subway might face in conducting marketing research in potential new international markets. What types of research would you recommend the company use in choosing new countries for expansion?
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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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